H.H. Sheikh Mohammed bin Rashid Al Maktoum announced that the UAE’s Ramadan campaign has secured 216 million meals, more than double its target, for vulnerable groups in 30 countries across four continents.
‘100 Million Meals’ campaign, the region’s biggest food distribution drive, concluded on Saturday after drawing massive donations from 385,000 individuals, companies, businessmen and philanthropists across 51 countries through various donation channels and two charity auctions.
Funds raised will help distribute food parcels, equivalent to 216 million meals, to people in need across the Middle East, Africa, Asia, Europe and South America.
Low-income families, orphans, widows and parents of refugee children in several countries have already started preparing their own nutritious meals during the holy month of Ramadan as distribution of food parcels began in cooperation with local and international partners.
Distribution of food parcels, carrying essential easy-to-store food items, will continue over the next three months to reach beneficiaries in the 30 targeted countries. Every AED1 donated helped provide one meal in beneficiary countries.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister and Ruler of Dubai, said the overwhelming community engagement and record turnout of individuals and companies who donated to the campaign confirms, once again, that the UAE will always remain a global capital of philanthropy.
“The record donations and support to ‘100 Million Meals’ campaign is a testament that strategic and sustainable humanitarian work has become an established culture in the UAE. The objectives of ‘100 Million Meals’ were ambitious to match the magnitude of hardship that COVID-19 has brought to vulnerable populations across the world. The campaign’s biggest success is proving that humanitarian work in the UAE has no limit.”
The campaign’s organizer Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) is teaming up with 12 food banks and nine humanitarian and charitable organizations to deliver food aid to the doorstep of underserved homes in targeted countries.
The campaign, which ran for 28 days, brought together all segments of the society from the art community and car enthusiasts to prominent businessmen, government and private entities, and members of the public from inside and outside the UAE.
Website and SMS donations secured 20 million meals, while contributions of the private sector alone helped provide 70 million meals.
Massive donations continued to pour in even after the campaign achieved its 100 million meals target within the first 10 days of its launch.
Held in parallel to the influx of donations pouring into the campaign’s channels, the exclusive international Charity Art Auction gave philanthropists and art enthusiasts a once-in-a-lifetime opportunity to own rare artworks by world-renowned artists and items from the personal collections of world leaders, while contributing to providing food aid to vulnerable groups in 30 countries.
Headlining the auction, organized by MBRGI in collaboration with Maupy Auction, was a piece of Kaaba cover, embroidered in gold and silver, donated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, and drawings by the late South African President Nelson Mandela, alongside valuable masterpieces by Pablo Picasso, Salvador Dali, Henri Matisse and Joan Miro.
A week later, the ‘Most Noble Numbers’ charity auction achieved a world record by selling the prestigious single-digit car plate, AA9, for AED38 million to become the world’s second most expensive number plate.
Food aid will reach beneficiaries in countries including Sudan, Somalia, Yemen, Tunisia, Jordan, Palestine, Lebanon, Egypt, Iraq, Sierra Leone, Angola, Ghana, Uganda, Kenya, Senegal, Ethiopia, Tanzania, Burundi, Benin, Tajikistan, Kyrgyzstan, Kazakhstan, Uzbekistan, Afghanistan, Bangladesh, Pakistan, Kosovo, Nepal and Nepal.